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Why Diamond City Jewelers? We have over 40 years combined experience in the jewelry business and credit services business. So if you’re looking for a great jewelry store, a place to establish or reestablish your credit and be treated like a VIP every time you walk in, Diamond City is the place to do business. How does Diamond City help you build or rebuild credit? It’s simple! You open an account with Diamond City, you make your payments on time and we report that to the credit bureau. This can help to improve your overall credit rating and credit score. A higher credit score can help you save thousands of dollars on interest on a home, car or possibly put your kids through school.